61 Years of Family Jewellery Heritage & Trust in Prantij
A family business, a family legacy. Serving generations of families across Sabarkantha with unmatched price transparency, 100% 6-digit HUID certified gold, and relationship-driven guidance.
Six Decades of Goldsmithing Trust & Modern Transparency
Key Takeaway: Founded in 1965 by Late Shri Ambalal Popatlal Soni and directed today by Mr. Hiren Soni, A P Jewellers is a 61-year family-owned jewellery showroom in Prantij, Sabarkantha. Specializing in 100% 6-digit HUID hallmarked 22K gold bridal sets, certified diamonds, and sterling silver, A P Jewellers combines traditional Gujarati craftsmanship with transparent billing and digital convenience.
What is a Family Jewellery Legacy?
A family jewellery legacy represents decades of continuous goldsmithing craftsmanship, community trust, dynamic hallmarking transparency, and relationship-driven service passed down through generations. It bridges traditional family values with modern regulatory standards to ensure every ornament is authentic, fair-priced, and emotionally meaningful.
Our Story & Generational Milestones
A P Jewellers originated in Prantij, growing from a local family-run goldsmith workshop to a prominent showroom. Over the decades, we have remained dedicated to providing our community with beautiful ornaments, reliable purity standards, and highly personalized services.
Showroom Foundation
Founded as a local goldsmith workshop in Prantij.
New Retail Expansion
Expanded showroom capability to showcase heavy wedding necklaces.
Introduction of BIS Certification
Pioneered dynamic hallmarked ornament assurances in Sabarkantha.
Next Gen Leadership
Mr. Hiren Soni takes charge as managing director, introducing custom design lines.
Digital Catalogue Launch
Pioneered digital collection shortlisting and WhatsApp rates transparency.
Generational Milestones & Quality Assurance Matrix
Explore the evolution of A P Jewellers from a traditional workshop to a modern certified showroom.
| Era / Year | Leadership | Key Milestone | Purity Standard |
|---|---|---|---|
| 1965 | Late Shri Ambalal Popatlal Soni | Showroom Founding in Nava Bazar, Prantij | 100% Traditional Touchstone Testing |
| 1988 | Generational Artisans | Expanded Retail Showroom & Bridal Workshop | Hand-Crafted Pure Gold Assurances |
| 2002 | Showroom Management | Early Adoption of BIS Hallmarking Scheme | BIS Certified 22K 916 Gold |
| 2015 – Present | Mr. Hiren Soni (Director) | 6-Digit HUID & Diamond Certification Era | 100% 6-Digit HUID BIS Care App Verification |
How to Experience Our Generational Showroom Legacy
Follow these four simple steps to consult with our family experts and verify hallmarked jewellery in Prantij.
Browse Online
Explore representative bridal, antique, and daily wear designs online.
Verify HUID Purity
Learn how 6-digit HUID codes protect your gold purity on the BIS Care app.
Consult Director
Connect directly with Mr. Hiren Soni and our team via WhatsApp or phone.
Showroom Try-On
Visit our flagship Prantij showroom for personal try-on and official Tax Invoices.
Showroom Heritage & Archive Memories
View actual historical photos of A P Jewellers. These moments capture our original showroom, generational founders, legacy craftsmanship, and early client relationships.
Founding Showroom Milestone
Original Artisans & Goldsmith Bench in Prantij
Generational Founders & Storefront Launch Event
Foundational ledger accounts and client catalogs
National B2B Standing: Recognized at GJS (India Gem & Jewellery Show)
Regional Business Leadership: BNI North Gujarat Archon Conclave
Industry Standards & Official Accreditations
All gold hallmarking operations at A P Jewellers follow strict compliance with guidelines established under the Bureau of Indian Standards (BIS) Hallmarking Scheme . Our director, Mr. Hiren Soni, maintains active participation in recognized trade bodies including the India Gem & Jewellery Show (GJS) .
Frequently Asked Questions About Our Family Legacy
When was A P Jewellers established in Prantij? ↓
A P Jewellers was founded in 1965 by Late Shri Ambalal Popatlal Soni as a local goldsmith workshop in Nava Bazar, Prantij, Sabarkantha.
Who leads A P Jewellers today? ↓
Today, Mr. Hiren Soni serves as Director and Senior Jewellery Expert, guiding the showroom into its modern era with 100% 6-digit HUID hallmarking, custom bridal designs, and digital transparency.
How does A P Jewellers ensure 100% gold purity trust? ↓
Every gold ornament at A P Jewellers is stamped with a 6-digit alphanumeric HUID code by BIS-recognized assaying centers, fully verifiable via the official BIS Care mobile app.
Can ancestral family gold be appraised and exchanged at the showroom? ↓
Yes. A P Jewellers provides transparent purity testing and appraisal for ancestral gold, allowing families to exchange old gold for modern HUID hallmarked bridal or daily wear pieces.
Mr. Hiren Soni
Director & Senior Jewellery Expert
"Trust is the cornerstone of everything we do. We strive to give every customer clear product information and thoughtful design guidance tailored to their personal celebrations."
Explore Our Showroom
Visit Our Prantij Showroom
Come see six decades of craftsmanship and relationship-driven guidance in person.
View Showroom Details & Hours